Support category #1: People

#1 in a series of posts to clarify what each support category means, and to help our charity users create the best possible opportunities for support!

Select the People category if you need volunteers for community or unskilled volunteering.

Some examples include:

  • mentoring young people from disadvantaged communities
  • reading with children struggling with literacy
  • putting on an event for isolated elderly people at a community centre
  • serving food at a soup kitchen
  • tidying up a community garden

Shining example:

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Not the support you’re looking for? Try Expertise, Fundraising, Money, ThingsOther, or Multiple Categories.

You can also check out our step by step guide on how to create the perfect opportunity.

Support category #2: Expertise

#2 in a series of posts to clarify what each support category means, and to help our charity users create the best possible opportunities for support!

Select the Expertise category if you need volunteers to help with their professional skills.

Some examples include:

  • a lawyer reviewing a legal contract
  • a graphic designer creating some leaflets
  • a marketing professional designing a social media strategy
  • an accountant going over the organisation’s financial records
  • a management consultant helping with the creation of a business plan

Shining example:

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Not the support you’re looking for? Try People, Fundraising, Money, Things, Other, or Multiple categories.

You can also check out our step by step guide on how to create the perfect opportunity.

Support category #3: Fundraising

#3 in a series of posts to clarify what each support category means, and to help our charity users create the best possible opportunities for support!

Select the Fundraising category if you need employees to raise funds for you.

Some examples include:

  • helping at a public bucket collection
  • running a sponsored marathon
  • hosting a company bake sale
  • taking part in a bag packing session at a supermarket
  • a sponsored sky dive

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Not the support you’re looking for? Try People, Expertise, Money, Things, Other, or Multiple categories.

You can also check out our step by step guide on how to create the perfect opportunity.

Support category #4: Money

#4 in a series of posts to clarify what each support category means, and to help our charity users create the best possible opportunities for support!

Select the Money category if you want a monetary contribution from the company.

Some examples include:

  • a one-off donation
  • sponsorship of an event
  • committing to give you a percentage of profits from an item they sell
  • matching the amount employees raise
  • investing in a new product or service you are about to roll out

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Not the support you’re looking for? Try People, Expertise, Fundraising, Things, Other, or Multiple categories.

You can also check out our step by step guide on how to create the perfect opportunity.

Support category #5: Things

#5 in a series of posts to clarify what each support category means, and to help our charity users create the best possible opportunities for support!

Select the Things category if you would like a donation of physical objects.

Some examples include:

  • laptops for your staff to use
  • furniture for your office
  • professional clothing for beneficiaries to wear to interviews
  • excess stock to sell in your charity shop
  • gardening equipment

Shining example:

THINGS 1THINGS 2THINGS 3THINGS 4THINGS 5

Not the support you’re looking for? Try People, Expertise, Fundraising, Money, Other, or Multiple categories.

You can also check out our step by step guide on how to create the perfect opportunity.

Support category #6: Other

#6 in a series of posts to clarify what each support category means, and to help our charity users create the best possible opportunities for support!

If none of the other options seem to fit, then select the Other category and make sure you explain what you need clearly and carefully.

Some examples could include:

  • a company taking on some young people you work with as apprentices
  • use of space to host an event you want to put on
  • a partner to develop a new product or service
  • selling something to a company
  • raising awareness of a cause to a company’s staff

Shining example:

OTHER 1OTHER 2OTHER 3OTHER 4OTHER 5

Not the support you’re looking for? Try People, Expertise, FundraisingMoneyThingsor Multiple categories.

You can also check out our step by step guide on how to create the perfect opportunity.

How to get the support you need

Taking your first steps to working with companies can be a daunting experience. Here are our top tips on how to make it easier.

  1. PLAN
  • Before you even think about what kind of company would be good for you, you need to be clear about what you want. Take some time to define your goals.
  • When you know what you want to achieve as an organisation, break it down into manageable chunks.
  • Then, think about how companies could help you achieve each of these small goals.

Why not make use of our new, simple way of categorising what you need?

People – volunteers to help you with unskilled tasks

Expertise – volunteers to help you with their professional skills

Fundraising – individuals or groups of individuals to raise money

Money – finances from a company – a donation, sponsorship, or cause-related marketing

Things – donations of products like laptops, office furniture, or gardening equipment

Other – anything else, including apprenticeships for beneficiaries, or use of event space

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  1. RESEARCH
  • Now you understand what you want from companies, do some research. Look at similar charities. What successes have they had with companies? What type of company are they approaching? Are there any great examples to inspire you?
  • Using the information you have compiled, think about what kind of company would be best for each goal. Where should they be? How many employees should they have? What industry sector should they be operating in?
  • At this point, you also need to consider what benefits the company would get from working with you. Why would they want to support you? Does your cause or the project they would be working on align with their customers, or the locations in which they operate? Could you help them unlock a new market? Could it improve their reputation? Could their employees develop new skills by taking part in the project?
  • Once you know these answers, get on Google and start creating a shortlist. LinkedIn is great to get an idea of size and industry sector. Twitter and Facebook are often places where companies show off the good they already do. Also, check their website to see if they are already working with charities and, if so, the nature of these relationships.
  • You can then use LinkedIn again to find a specific individual to contact. This could be someone in charge of CSR, HR, Marketing, Sustainability, or even the MD – use your judgement.

Why not ask us for advice? We do this all the time and would love to help. Reach out to rose@thirdbridge.co.uk if you’re ever feeling overwhelmed.

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  1. REACH OUT
  • Using a combination of tools, you should be able to work out the direct email of the person you want to contact.
  • Spend some time writing a great first email.
  • Make sure to:

– be specific – be clear about what you are asking for

– make it customised – include details about their company and their approach to doing good

– be flattering – let them know you’re impressed by their work and their relationships with charities

– include a clear call to action – you could ask them if they are free for a chat on a certain day.

  • If they don’t reply, don’t be afraid to follow up a couple of times.
  • It’s also worth trying a cold call. Prepare first so you know what your key messages are, and ask for the person you want to reach by name.

Why not take the stress out and let us introduce you to potential partners? All you need to do is schedule a call with Rose, explain your needs, and she’ll approach on your behalf.

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